We conducted product demonstration of our Rotavators across the state of West Bengal, spanning across the months of April and May 2017. Murshidabad, Birbhum, Burdwan and Nadia districts were extensively covered. Rotavators attached to a tractor were used, to give free tilling demonstrations to the farmers. Active promotions were cariied out through leaflet distribution, installation of banners and audio announcements from Shrachi branded car.